Turning Interest into Test Rides
Client: Ather Auto Elite
The Challenge
Ather Auto Elite, an electric two-wheeler showroom in Koramangala, wanted to increase serious inquiries and drive more test ride bookings. While there was interest in EVs, the challenge was attracting the right audience and converting that interest into actual showroom visits.
Our Approach
We built a focused performance marketing strategy using Google Ads and Meta Ads, targeting people actively exploring EV options in the area. Instead of generic ads, we created clear and compelling creatives that highlighted key benefits and encouraged immediate action. With continuous monitoring and optimization, we improved both lead quality and conversion rates over time.
The Outcome
Within six months, qualified leads increased by 70% and test ride bookings grew by 83%. More importantly, the showroom started receiving consistent, high-intent inquiries, helping them strengthen their local presence and convert more prospects into actual customers.

Client
Ather Auto Elite
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