Performance Marketer

About the Role

Looking for an analytical Performance Marketer to plan, execute, and optimize paid digital campaigns across various channels to maximize ROI and generate high-quality leads.

Key Responsibilities

• Set up and manage paid ad campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.
• Conduct A/B testing on ad copies, creatives, and landing pages.
• Monitor budget allocation, cost per acquisition (CPA), and Return on Ad Spend (ROAS).
• Analyze campaign performance data and generate comprehensive reports.
• Identify new target audiences and scaling opportunities.

Qualifications & Skills